Topic outline

  • Core Curriculum​

  • Module 1: Creativity

    TITLE
    • Creativity
    KEYWORDS (META TAG)
    • Creativity
    • Brainstorming
    • Transforming Ideas
    • Value Pyramid
    LANGUAGE
    • English
    OBJECTIVES / GOALS / LEARNING OUTCOMES
    • By the end of this lesson, the learner will be able to develop multiple ideas and exploit opportunities to create value
    • By the end of this lesson, the learner will be able to transform ideas and exploit opportunities to create value
    • By the end of this lesson, the learner will be able to combine knowledge and resources to create value
    CONTENTS IN BRIEF
    • In this Module the following topics are covered:
    • Introduction to the concept of creativity and brainstorming
    • Presentation and analysis of certain individual brainstorming techniques
    • A short guide of how to put ideas into practice
    • A presentation of the Pyramid of Value Creation
    GLOSSARY ENTRIES
    • Brainstorming: A tool to come up with multiple ideas and creative solutions to complex problems
    • Pyramid of Value Creation: An overview of how to create value based on the competitiveness of a product/service/idea
    BIBLIOGRAPHY AND FURTHER REFERENCES
    • 13 effective brainstorming techniques. Lucidchart. (2021, January 29). Link
    • Asana. (2022, October 6). 29 brainstorming techniques for creativity. Asana. Link
    • Brainstorming. MindTools. (n.d.-a). Link
    • Bruce, H. L., Wilson, H. N., Macdonald, E. K., & Clarke, B. (2019). Resource Integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103, 173–185. Link
    • Swan, G. (2023, May 30). 7 proven brainstorming techniques to find your best ideas. ClickUp. Link
    • Turn your Idea into Reality. MindTools. (n.d.-b). Link
    • Brush, C. G., Patricia G. Greene, Myra M. Hart, & Harold S. Haller. (2001). From Initial Idea to Unique Advantage: The Entrepreneurial Challenge of Constructing a Resource Base [and Executive Commentary]. The Academy of Management Executive (1993-2005), 15(1), 64–80. Link
    RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)
    RELATED PPT
    • Creativity
    URL: 1 Quiz: 1

  • Module 2: Communication and Active Listening

    TITLE
    • Communication and Active Listening
    KEYWORDS (META TAG)
    • Intrapersonal communication
    • Interpersonal communication
    • Communication process
    • Verbal communication
    • Non-verbal communication
    • Active listening
    LANGUAGE
    • English
    OBJECTIVES / GOALS / LEARNING OUTCOMES
    • By the end of this lesson, learners will be able to clearly communicate their ideas to others
    • By the end of this lesson, learners will be able to produce narratives that motivate others to be engaged in their value creation process
    • By the end of this lesson, learners will be able to create strategies to actively listen to their end-users
    CONTENTS IN BRIEF      In this Module the following concepts are presented:
    • A definition of communication
    • The different types of communication
    • The different types of communication strategies and their advantages and disadvantages
    • The fundamentals of communication
    • The concept of active listening and its core principles
    GLOSSARY ENTRIES
    • Communication: Act of transfering ideas, feelings, knowledge and information from one person, place or group to another
    • Active listening: A way of listening and responding to another person that improves mutual understanding
    BIBLIOGRAPHY AND FURTHER REFERENCES
    • Core principles of active listening. United States Institute of Peace. (n.d.). Link
    • M, M. (2016, July 9). What is communication process? definition and meaning - business jargons . Business Jargons. Link
    • Personal appearance. SkillsYouNeed. (n.d.-a). Link
    • Soni, A. (2023, June 11). Advantages & Disadvantages of verbal communication in points. Clearinfo. Link
    • Thompson, S. (2017, September 20). Active listening skills, examples and exercises. VirtualSpeech. Link
    • What is active listening?. United States Institute of Peace. (2021, November 24). Link
    • What is communication?. SkillsYouNeed. (n.d.-b). Link
    RELATED MATERIAL
    RELATED PPT
    • Communication and Active Listening
    URL: 1 Quiz: 1

  • Module 3: Coping with Uncertainty and Risk

    TITLE
    • Coping with Uncertainty and Risk
    KEYWORDS (META TAG)
    • Uncertainty in running business
    • Ambiguity in running business
    • Risk in running business
    • Risk managing strategy
    • Characteristic of the good decision
    LANGUAGE
    • English
    OBJECTIVES / GOALS / LEARNING OUTCOMES
    • By the end of this lesson, they will gain the ability to recognize the types of risks in their business activity
    • By the end of this lesson, they will gain the ability to distinguish between risk, uncertainty, and ambiguity in economic activity
    • By the end of this lesson, they will gain knowledge about the skills to deal with risk and uncertainty in business
    • Learn about risk management strategies in their business
    • Learning the principles of decision-making (and trust) as a method of reducing the risk of business activity
    CONTENTS IN BRIEF      In this Module the following topics are covered:
    • Introduction to the concept of creativity and brainstorming
    • Presentation and analysis of certain individual brainstorming techniques
    • A short guide of how to put ideas into practice
    • A presentation of the Pyramid of Value Creation
    GLOSSARY ENTRIES
    • Brainstorming: a tool for coming up with many ideas and creative solutions to complex problems.
    • A moderated discussion that guides participants to the main conclusions resulting from the content of the training.
    BIBLIOGRAPHY AND FURTHER REFERENCES
    • Paulina Major, Zaufanie jako strategia radzenia sobie z niepewnością i ryzykiem w przedsiębiorstwach realizujących projekty. Zeszyty Naukowe Politechniki Śląskiej, Seria: Organizacja i Zarządzanie z. 113, Zabrze 2017.
    • WDA Bryant, Kumar Ankit, Puneet Mahajan, Maneesh Dangi, Bryan D’Aguiar, and Uday Damodaran (Coordinator), Uncertainty, Ambiguity, and Financial Decision-Making, Link, 2014
    • Ovidijus Jurevicius, SWOT Analysis - Do It Properly! Link
    • Wikipedia (2013). SWOT analysis. Available at: Link
    • Samuelson W. F., Marks S. G. (1998). Ekonomia menedżerska, Wydawnictwo PWE, Warszawa.
    • Rabihah Md.Sum Risk Management Decision Making, Sydney, 2019 Link
    • Enrico Zio and Nicola Pedroni, Risk-informed decision-making processes Link
    • Doing Business Comparing Business Regulation in 190 Economies 2020, Link
    • Czajkowska K. (2017). Risk identification methods in enterprise risk management, Journal of Modern Management Process. No. 2 (1)
    • Lori Deschene 7 Ways to Deal with Uncertainty So You Can Be Happier and Less Anxious Link
    RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)
    • Corporate Finance Institute, Business Risk vs. Financial Risk | Definition, Business Risk vs. Financial Risk, and Tools
    • University of Technology Sydney, Business: Decision Making Under Uncertainty,
    • Risk and Uncertainty Explained | Business Revision,
    RELATED PPT
    • Communication and active listening
    • Working with others
    • Motivation and Persistance
    URL: 1 Quiz: 1

  • Module 4: Working with Others

    TITLE
    • Working with Others
    KEYWORDS (META TAG)
    • Working with others
    • Roles in working with
    • Collaborate skills
    • Efficient cooperation
    LANGUAGE
    • English
    OBJECTIVES / GOALS / LEARNING OUTCOMES      By the end of this lesson the participant will know:
    • The rules of good cooperation
    • Skills needed for good cooperation
    • Characteristics of teamwork in the implementation of projects
    • Rules of team communication
    • Emotions and teamwork / conflict and teamwork
    CONTENTS IN BRIEF      In this Module the following topics are covered:
    • Introduction to the concept of creativity and brainstorming
    • Presentation and analysis of certain individual brainstorming techniques
    • A short guide of how to put ideas into practice
    GLOSSARY ENTRIES
    • Brainstorming: a tool for coming up with many ideas and creative solutions to complex problems.
    • A moderated discussion that guides participants to the main conclusions resulting from the content of the training.
    BIBLIOGRAPHY AND FURTHER REFERENCES
    • Grace He, 8 Examples Of Collaboration Skills
    • West, M.A. (2004) Effective Teamwork: Practical Lessons from Organizational Research (2nd edn), Oxford, BPS/Blackwell
    • Zigurs, I. (2003) ‘Leadership in virtual teams: oxymoron or opportunity’, Organizational Dynamics
    RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)
    • Talent and Skills HuB, How to Work Well with Others | Talent and Skills Hub
    • Didasko Group, Working with others,
    • UBC LEARN, Working in Groups,
    RELATED PPT
    • Communication and active listening
    • Coping with Uncertainty and Risk
    • Motivation and Persistance
    URL: 1 Quiz: 1

  • Module 5: Digital Skills

    TITLE
    • Digital Skills
    KEYWORDS (META TAG)
    • Digital skills
    • Entrepreneurship
    • Business landscape
    • Collaboration
    • Cost
    • Market
    • Technology
    • Data protection
    • Digcomp
    • Digital competences framework
    • Digital content creation
    • Problem solving
    • Marketing
    • Social media
    • Affiliate
    LANGUAGE
    • English
    OBJECTIVES / GOALS / LEARNING OUTCOMES
    • LOut1: Upon completion of this module, the learner should be able to explain how digital skills will help them with their entrepreneurial activities
    • LOut2: Upon completion of this module, the learner should be able to apply their knowledge on practical issues
    • LOut3: Upon completion of this module, the learner should be able to analyze a potential action plan for the use of those skills
    CONTENTS IN BRIEF This module on digital skills provides a brief but detailed introduction to the most important digital skills. It explores and analyses the link between entrepreneurship and digital skills, and explains why these skills are essential for businesses and entrepreneurs. The module also presents specific skills and ways to improve them. The European framework, Digcomp, is also introduced. Finally, in order to help the reader become familiar with the digital skills mentioned, various digital tools are presented. These tools aim at successfully integrating them into the digital world.
    GLOSSARY ENTRIES
    1. Digital landscape: The digital landscape encompasses the entirety of hardware, software, and content that interacts with digital advertising. This includes various elements like email services, websites, computers, smartphones, videos, and blog posts.
    2. Digcomp: The European Digital Competence Framework, often known as DigComp, was developed by the European Commission in 2013 with the goal of enhancing citizens' digital capabilities.
    3. Digital Marketing: Digital marketing, alternatively known as online marketing, refers to the utilization of the internet and other digital communication methods to promote brands and establish connections with potential customers.
    BIBLIOGRAPHY AND FURTHER REFERENCES
    • What is Digital Marketing? A beginner’s guide. Mailchimp. (n.d.). Link
    • Coffey, J. (2022, August 29). What is the digital landscape? evaluate your strategy today. yorCMO. Link
    • Τι είναι το digital marketing - Πλήρης Οδηγός 2023. Weboo.gr. (2023, May 26). Link
    • DigComp. EU Science Hub. (n.d.). Link
    • Free icons and stickers - millions of images to download. Flaticon. (n.d.). Link
    • Leons, K. (2023, February 1). Digital Content Creation: What it is and how to excel at it. Semrush Blog. Link
    • Solis, B. (2023, March 23). Why Digital Skills are the foundation of our future workforce. Salesforce. Link
    • 7 Indispensable Skills for Entrepreneurs to Succeed in the Digital Age. Link
    RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)
    • Youtube video:
    • Photos: Free icons and stickers - millions of images to download. Flaticon. (n.d.). Link
    RELATED PPT
    • Digital skills
    URL: 1 Quiz: 1

  • Module 6: Self-awareness

    TITLE
    • Self-awareness
    KEYWORDS (META TAG)
    • Personal growth
    • Communication
    • Enhance relationships
    • Leadership skills
    • Private
    • Public
    • Self-focusing
    • Mindfulness
    • Feedback
    • Emotional awareness
    • SMART goals
    • Entrepreneurship
    • Specific
    • Measurable
    • Achievable
    • Realistic
    • Timely
    • SWOT analysis
    • Strength
    • Opportunity
    • Weakness
    • Threat
    LANGUAGE
    • English
    OBJECTIVES / GOALS / LEARNING OUTCOMES
    • LOut1: Upon completion of this module, the learner should be able to understand the meaning of self-awareness and why they are important to develop in your personal and professional life.
    • LOut2: Upon completion of this module, the learner should be able to learn how to develop confidence and skills needed to endure times of uncertainty, and not give in to the fear of unknown.
    • LOut3: Upon completion of this module, the learner should be able to reflect on your short and long term needs and wants, and work on achieving those by implementing efficient goal-attaining efforts.
    CONTENTS IN BRIEF This module defines self-awareness and how it affects people in every aspect of their lives, whether professional or personal. Several definitions are given as well as a short description of the term. This module tries to explain the importance of self-awareness. As this module is aimed at VET trainers and entrepreneurs, it tries to show its importance in this field and help entrepreneurs to improve and develop this characteristic using smart and useful ways.
    GLOSSARY ENTRIES
    1. Self-awareness: According to psychologists Shelly Duval and Robert Wickland: "Self-awareness is the ability to focus on yourself and how your actions, thoughts, or emotions do or don't align with your internal standards. If you're highly self-aware, you can objectively evaluate yourself, manage your emotions, align your behavior with your values, and understand correctly how others perceive you."
    2. SWOT analysis: SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is commonly used in business and strategic planning.
    3. SMART goals: Goals play a significant role in both business and life, offering direction, motivation, focus, and a sense of importance. They serve as targets to strive for and can be effectively set using the SMART goal framework. SMART stands for Specific, Measurable, Achievable, Realistic, and Timely.
    BIBLIOGRAPHY AND FURTHER REFERENCES
    • Betz, M. (2022, September 14). What is self-awareness, and why is it important?. BetterUp. Link
    • Kendra Cherry, Mse. (2023, March 10). Self-awareness: How it develops and why it matters. Verywell Mind. Link
    • 4 sure-fire ways to boost your self-awareness. CCL. (2022, July 27). Link
    • Take online courses. earn college credit. Research Schools, Degrees & Careers. Study.com | Take Online Courses. Earn College Credit. Research Schools, Degrees & Careers. (n.d.). Link
    • Bhasin, H. (2023, June 10). Self awareness: Types and benefits. Marketing91. Link
    • Jeffery, Rhys. “Self-Awareness Is Your Secret Weapon in Entrepreneurship.” Hakune, 26 May 2022, hakune.co/self-awareness/.
    • Editor (2022) 26 powerful SWOT analysis templates & examples, TemplateLab. Available at: Link (Accessed: 14 July 2023).
    • How to write effective smart goals. Breeze Blog. (n.d.). Link
    • SWOT analysis icons. Flaticon. (n.d.). Link
    RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)
    RELATED PPT
    • Self awareness
    URL: 1 Quiz: 1