Abschnitt: Module 1: Creativity | Core Curriculum | EntreVET

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Core Curriculum

Module 1: Creativity

TITLE	Creativity
KEYWORDS (META TAG)	Creativity Brainstorming Transforming Ideas Value Pyramid
LANGUAGE	English
OBJECTIVES / GOALS / LEARNING OUTCOMES	By the end of this lesson, the learner will be able to develop multiple ideas and exploit opportunities to create value By the end of this lesson, the learner will be able to transform ideas and exploit opportunities to create value By the end of this lesson, the learner will be able to combine knowledge and resources to create value
CONTENTS IN BRIEF	In this Module the following topics are covered: Introduction to the concept of creativity and brainstorming Presentation and analysis of certain individual brainstorming techniques A short guide of how to put ideas into practice A presentation of the Pyramid of Value Creation
GLOSSARY ENTRIES	Brainstorming: A tool to come up with multiple ideas and creative solutions to complex problems Pyramid of Value Creation: An overview of how to create value based on the competitiveness of a product/service/idea
BIBLIOGRAPHY AND FURTHER REFERENCES	13 effective brainstorming techniques. Lucidchart. (2021, January 29). Link Asana. (2022, October 6). 29 brainstorming techniques for creativity. Asana. Link Brainstorming. MindTools. (n.d.-a). Link Bruce, H. L., Wilson, H. N., Macdonald, E. K., & Clarke, B. (2019). Resource Integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103, 173–185. Link Swan, G. (2023, May 30). 7 proven brainstorming techniques to find your best ideas. ClickUp. Link Turn your Idea into Reality. MindTools. (n.d.-b). Link Brush, C. G., Patricia G. Greene, Myra M. Hart, & Harold S. Haller. (2001). From Initial Idea to Unique Advantage: The Entrepreneurial Challenge of Constructing a Resource Base [and Executive Commentary]. The Academy of Management Executive (1993-2005), 15(1), 64–80. Link
RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)	Link
RELATED PPT	Creativity

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