Περιγραφή θέματος

  • Module 1: Creativity

    TITLE
    • Creativity
    KEYWORDS (META TAG)
    • Creativity
    • Brainstorming
    • Transforming Ideas
    • Value Pyramid
    LANGUAGE
    • English
    OBJECTIVES / GOALS / LEARNING OUTCOMES
    • By the end of this lesson, the learner will be able to develop multiple ideas and exploit opportunities to create value
    • By the end of this lesson, the learner will be able to transform ideas and exploit opportunities to create value
    • By the end of this lesson, the learner will be able to combine knowledge and resources to create value
    CONTENTS IN BRIEF
    • In this Module the following topics are covered:
    • Introduction to the concept of creativity and brainstorming
    • Presentation and analysis of certain individual brainstorming techniques
    • A short guide of how to put ideas into practice
    • A presentation of the Pyramid of Value Creation
    GLOSSARY ENTRIES
    • Brainstorming: A tool to come up with multiple ideas and creative solutions to complex problems
    • Pyramid of Value Creation: An overview of how to create value based on the competitiveness of a product/service/idea
    BIBLIOGRAPHY AND FURTHER REFERENCES
    • 13 effective brainstorming techniques. Lucidchart. (2021, January 29). Link
    • Asana. (2022, October 6). 29 brainstorming techniques for creativity. Asana. Link
    • Brainstorming. MindTools. (n.d.-a). Link
    • Bruce, H. L., Wilson, H. N., Macdonald, E. K., & Clarke, B. (2019). Resource Integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103, 173–185. Link
    • Swan, G. (2023, May 30). 7 proven brainstorming techniques to find your best ideas. ClickUp. Link
    • Turn your Idea into Reality. MindTools. (n.d.-b). Link
    • Brush, C. G., Patricia G. Greene, Myra M. Hart, & Harold S. Haller. (2001). From Initial Idea to Unique Advantage: The Entrepreneurial Challenge of Constructing a Resource Base [and Executive Commentary]. The Academy of Management Executive (1993-2005), 15(1), 64–80. Link
    RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)
    RELATED PPT
    • Creativity