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    • Module 1: Creativity

      TITLE
      • Creativity
      KEYWORDS (META TAG)
      • Creativity
      • Brainstorming
      • Transforming Ideas
      • Value Pyramid
      LANGUAGE
      • English
      OBJECTIVES / GOALS / LEARNING OUTCOMES
      • By the end of this lesson, the learner will be able to develop multiple ideas and exploit opportunities to create value
      • By the end of this lesson, the learner will be able to transform ideas and exploit opportunities to create value
      • By the end of this lesson, the learner will be able to combine knowledge and resources to create value
      CONTENTS IN BRIEF
      • In this Module the following topics are covered:
      • Introduction to the concept of creativity and brainstorming
      • Presentation and analysis of certain individual brainstorming techniques
      • A short guide of how to put ideas into practice
      • A presentation of the Pyramid of Value Creation
      GLOSSARY ENTRIES
      • Brainstorming: A tool to come up with multiple ideas and creative solutions to complex problems
      • Pyramid of Value Creation: An overview of how to create value based on the competitiveness of a product/service/idea
      BIBLIOGRAPHY AND FURTHER REFERENCES
      • 13 effective brainstorming techniques. Lucidchart. (2021, January 29). Link
      • Asana. (2022, October 6). 29 brainstorming techniques for creativity. Asana. Link
      • Brainstorming. MindTools. (n.d.-a). Link
      • Bruce, H. L., Wilson, H. N., Macdonald, E. K., & Clarke, B. (2019). Resource Integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103, 173–185. Link
      • Swan, G. (2023, May 30). 7 proven brainstorming techniques to find your best ideas. ClickUp. Link
      • Turn your Idea into Reality. MindTools. (n.d.-b). Link
      • Brush, C. G., Patricia G. Greene, Myra M. Hart, & Harold S. Haller. (2001). From Initial Idea to Unique Advantage: The Entrepreneurial Challenge of Constructing a Resource Base [and Executive Commentary]. The Academy of Management Executive (1993-2005), 15(1), 64–80. Link
      RELATED MATERIAL AND REFERENCE LINK (I.E. YOUTUBE VIDEOS)
      RELATED PPT
      • Creativity